After 25 years of British success and growth, Duchamp once again demonstrates why it stands out from the crowd with a collaboration with Ruffians barbers to show their AW14 collection at the Ruffians barber shop and store in Coven Garden.
The rise of Ruffians barbers has been quite the success story; winning the Best Customer Experience in the UK after a mere 8 months of trading, making the collaboration quite the partnership of two brands that have a passion for design and heritage.
The event had live illustrations by the renowned artist Milly Jackson, with the award-winning mixologist Ally Martin serving Bacardi Young Cuban cocktails.
[quote text_size=”medium” author=”Gianni Colarossi” author_title=”Creative director”]
“The brand is all about standing out from the crowd. It is essential that we maintain a signature through products that are unique and stand apart in terms of fabric innovation, design, quality and fit. To host this event outside of our stores, with a forward thinking and innovative brand like Ruffians is hugely exciting, it shows how our brand is evolving as a major player in the British men’s fashion sector.”
The collection highlights the strong focus on tailoring this season, which features a disposition of fabrics from corduroy to Scottish tweed and printed silk for evening jackets.