Shinola of Detroit

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Shinola flagship store

After launching on Mr Porter and Net-A-Porter, Shinola opens it’s first UK store.

Initially a shoe polish company, Shinola found its rebirth in 2011 when Tom Kartsotis, founder of the brand Fossil bought the rights to the name and established a new business with a focus on watchmaking.


The focus of the brand is to offer the quality and craftsmanship of the luxury market at an affordable price.

Each watch is handmade in their facility in Detroit with Swiss movements manufactured by Ronda. They also have a bicycle range also hand assembled in their Detroit flagship store and their leather goods are all designed and developed in Detroit.

Shinola London



The new store is located at 13 Newburgh Street, set over two floors, featuring the full range of Shinola’s products including their bicycles, journals and pet accessories.